Topic|social platforms
Hook|comparison
Emotion|excitement
Tone|conversational
✓10dimensions tagged
Extract insights from billions of online conversations
Surface the patterns, pains and insights buried in billions of social posts — the ground truth you need to inform every next decision.
01 · Classified at ingestion
Multimodal signal extraction at machine scale
Every post, video frame and voice track is parsed, classified and indexed the moment it lands — across text, audio and vision. A volume and velocity no human research team could ever touch.
02 · Patterns emerge
An agnostic pattern engine for any signal — semantic or visual
Decode hooks, pains, narratives, emotions, visual styles — anything. 90% accuracy on up to 1 million mentions per analysis, with zero predefined taxonomies.
Pain points
Objections
Feature requests
Tone of voice
Hook types
Emotions
Narratives
Visual styles
Questions
03 · Ask
Research-grade analysis, through a simple question
Qualitative depth at quantitative scale — ask plainly, every answer is grounded in real mentions and cites the posts it came from.
Tell your brand's story
from what your audience already says
Plug in your brand, a competitor or a category. Surface the patterns, pains and proof points — and turn them into the next story your marketing tells.
How it works
A two-stage pipeline
from raw post to real decision
Every post is classified the moment it enters the system, then analysed on demand by our proprietary pattern-matching engine.
Collect
Collect the full signal
Each post tagged across 10 structured dimensions — topics, emotion, hook, narrative, tone, intent, CTA, sentiment, entities, language.
Process
Posts analysed
6,294
Top patterns
Painalgorithm fatigue34.2%
Hookcomparison22.8%
Emotionexcitement19.4%
Analyse patterns
Pains, hooks and emotions surfaced from real conversations — the kind of insight that usually takes a research team weeks.
Decide
New hookReady
"TikTok wins where Instagram pretends."
Integration
Claude
·
MCP
Ship campaign
Save insights to project context, feed them into your AI stack via MCP, and close the loop.
Strategy
Know the landscape
Market size, competitive gaps, share of voice and audience — answered with evidence, not guesswork.
Trending topics
"AI workslop"12.4k
Anti-AI marketing9.8k
"Production fatigue"7.2k
De-influencing5.4k
1,400posts
6,200comments
640audio
120video
Market research
Size categories, track volumes and decode what's driving growth — answer what you'd usually buy a research report for, in hours.
Profiles analysed
1,200
Psychographic analysis
Pain points
Unmet needs
Top audience questions
Audience research
Build a living picture of who your audience actually is — interests, values and behaviours, not guesses from last year's survey.
Benchmarking
Track yourself against the category — share of voice, sentiment, engagement and reach.
Social media visibility
See how often your brand actually shows up across platforms — owned posts, unprompted mentions and conversations you're missing.
Competitor analysis
Reverse-engineer what's working for them — hooks, tone, topics and the gaps their own audience complains about.
Execution
Turn signal into output
Content, campaigns and product moves grounded in what your audience is already saying.
AI-written copy feels generic and soulless
Posts412
Reach38k
Trend+24%
Marketers can't measure AI content ROI
Posts524
Reach94k
Trend+38%
AI tools promise speed but deliver sameness
Posts657
Reach128k
Trend+47%
Pain points detected across
Content strategy
Turn pain points and proven hooks into a calendar of posts, articles and videos that meet your audience where they already are.
Listening agent · live
3,842
Trending
AI workslop
Sentiment dip
Competitor caught shipping slop
30d ago
15d
Now
Listening
Track narratives, sentiment swings and breakout topics in real time — catch the shift before it hits the numbers.
Content ideas
Pull the angles, hooks and questions your audience is already posting — a backlog of briefs that start from real signal.
Campaigns personalisation
Segment by the real audiences engaging with you — demographics and psychographics — and tailor every message.
Product research
Surface the features, fixes and frustrations your users are actively asking for — prioritise roadmaps with evidence, not opinions.
Built for your team
However you ship strategy, buzzabout fits
- Turn qualitative research into shareable reports in minutes
- Auto-generate audience personas with OCEAN psychographics
- Export polished PDFs for your next strategy deck
- Unlimited projects on Business & Enterprise
- Listening agents per client with Slack alerts
- 30% commission on the agency partner programme
- Always-on listening agents
- Slack alerts on volume, sentiment & new pain points
- MCP endpoints so your market context feeds every AI tool
- Hook-type & narrative analysis on top-performing posts
- Trending-topic extraction from Reddit → TikTok funnel
- Creator program — 50% off for 12 months
Your audience is already talking
Simple answers to
hard questions
From billions of real social posts — pick a question and see how it's answered in seconds.
Features
Everything you need to turn
conversations into strategy
Core engine
An agnostic pattern matching engine
A semantic pattern-matching engine that extracts features across text, audio and visuals — hooks, emotions, narrative structures, pain points — dynamically from your dataset, never from a predefined list.
- Adapts extraction to your query & data modality
- Surfaces structure your queries didn't know to ask for
Describe what patterns to look for…
Multimodal ingestion
Every frame, every word — read.
Videos are transcribed and every frame is analysed for objects, logos and on-screen text — so spoken frustration and competitor packaging in the background are both part of the signal.
- Speech-to-text + OCR + object detection
- Logos & products tracked across creators
cup · logo
pour
text: "smooth"
taste test
brand: Oatly
Research AI
An AI assistant with the right tools
Not just chat — a research assistant wired up with tools to post-process your collected dataset: pattern mining, quote sampling, cohort splitting, chart generation. Ask in plain English; get the answer grounded in your data.
- Tool calls visible and auditable
- Every answer cites real mentions
What's the #1 objection to our cold brew?
tool: pattern_extract(topic="objections", n=500)
tool: cluster_quotes(k=5)
Top objection: bitter finish — cited in 38% of negative mentions, especially on Reddit threads about small-batch brews. Second: price creep vs. competitors (22%).
Artifacts
Charts for qualitative research — shareable
Every chart the assistant produces is a live artifact: download as PNG/SVG, embed in Notion or your deck, or share a link with your team.
- Download · embed · share link
- CSV export for further analysis
Share
Feb 06Mar 06Apr 06May 04
Global reach
Localization by country & by language
Research in 30+ languages with results scored in their native context — so "salty" in a British thread and "salé" in a French one don't collapse into the same bucket.
- Native sentiment + slang detection
- Filter by country & market
🇺🇸United States · EN42%
🇬🇧United Kingdom · EN18%
🇩🇪Germany · DE12%
🇫🇷France · FR9%
🇧🇷Brazil · PT7%
Audience
Audience analysis — real profiles, not synthetic
Analyse the people commenting, sharing and reacting to a piece of content or a competitor's profile. Demographics and psychographics from real social profiles — so you build for who's actually there.
- Age · gender · geography · profession
- Interests, values & personality signals
Age & Gender
F
M
25–3441%
35–4426%
18–2419%
45+14%
Top Countries
United States38%
Germany14%
United Kingdom11%
Canada8%
Occupation
Creative32%
Tech22%
Marketing16%
Other30%
Psychographics
- Openness82
- Conscientiousness68
- Extraversion54
- Agreeableness61
- Neuroticism38
Source-level tracking
Paste a profile, channel or subreddit — get the full decode.
Add any creator profile, channel, account or subreddit. buzzabout tracks the entire source continuously — no single-post dead ends.
- Works across Reddit, TikTok, YouTube, IG, X, LinkedIn
- Continuous tracking on profiles & channels
tiktok.com/@sipdaily
Analyse
Views
2.1M +18%
Sentiment
+0.64
Hook
contrarian
Always-on
Listening AI agents
Spin up agents that monitor new mentions every day, flag volume spikes or sentiment shifts, and surface new pain points as soon as they appear.
- Alerts to Slack, email or webhooks
- Daily & weekly digests
Spike on Reddit · "cold brew recall" · +214 mentions2m ago
Sentiment shift on TikTok · nitro category · −0.1814m ago
New pain surfaced · "oat milk shortage"1h ago
Workspaces
Projects & context engineering
Every project has its own persistent context layer — saved pains, quotes, audience questions, frameworks. The AI picks them up in every future chat, and so does anything you connect via MCP or the API.
- Reusable by team & by AI tools
- Versioned & auditable
Cold brew · Q2 context
- Pain: bitter finish
- Hook: contrarian
- Objection: price creep
- Audience Q: is it oat-safe?
Used by
- Research AI chat
- Claude · MCP
- ChatGPT · MCP
- Content drafts (team)
Team sharing
Collections — group mentions, share with the team
Clip posts, quotes and patterns into collections, then share them with teammates. Everyone works from the same evidence, and new members land on a pre-built library instead of a blank canvas.
- Clip, tag & comment on posts
- Shareable links & team access
Agent-first
MCP & API
Plug your buzzabout project context into Claude, ChatGPT or any custom agent via the MCP server — or hit the REST API directly from your own stack.
- Native MCP for Claude, ChatGPT, Cursor
- REST API for custom workflows
# ask your agent, grounded in buzzabout context GET /v1/projects/cold-brew/insights Authorization: Bearer bz_***** › returns pains, hooks, quotes, frameworks
Claude · MCPChatGPT · MCPCursorCustom agents · API
AI-powered labeling
AI labels every mention
the moment it lands
Multi-modal analysis across text, audio and video — every signal indexed and ready to query in seconds.
EmotionFrustration
Hook typeContrarian claim
CTAEngagement · follow
NarrativeThree-Act Structure
IntentEducational
TopicCold brew smoothness
ToneCasual · vulnerable
EntitiesStumptown, Blue Bottle
Sentiment+0.42 positive
15,000+ marketers, agencies
& brands ship better with buzzabout
People say
The tool gives us good insights into what the market says and thinks, on a scale that is almost impossible to do manually.
buzzabout delivers insights into how users and audiences talk about brands, products, and key topics — informing sharper communication and marketing strategies.
Ready to stand out?
Turn billions of conversations
into your next decision
Get real-time, AI-driven intelligence from Reddit, TikTok, YouTube, Instagram, X and LinkedIn — in a workspace built for marketing teams.
Join 15,000+ users · Starter plan from $40/mo